4.- Aldabra Mail Back

Aldabra Mail Back is an intelligent module for handling profiles, making it a powerful marketing tool.

With the Aldabra Mail Back program, users can go on line to create their own profiles based on their areas of interest even without a subscription. Every time the infobase is updated, Aldabra Mail Back compares the new articles (or ads) with the profiles created by each reader and then immediately e-mails readers the relevant information.

Thus most users freely receive summaries of articles as soon as they appear and then purchase the articles they want on the Web.

However, readers who are more certain of what they want can choose to automatically receive complete articles or ads corresponding to their profiles. Their cyber account is then debited with each update, based on the number and type of articles sent.

Developing a loyal customer base is one of the main difficulties on the Internet. This is one reason behind the appearance of "push" technologies that push information onto the user's browser without any need to search for it. However, pushing leads to a lot of extraneous material that is not always relevant. This is why Aldabra.com has developed Mail Back to completely personalize the information automatically sent to the user's e-mail address.

The free profiles created by users make it possible to develop an extraordinary marketing database. These data can be easily consulted using Aldabra Back Office. Publishers can do a detailed search of their users whenever they want, thus greatly facilitating a market survey. Aldabra Prospect thus makes it possible to automate sales approaches.